Digital natives and social media

被引：20
|
作者：
Vercic, Ana Tkalac [1 ]
Vercic, Dejan [2 ]
机构：
[1] Univ Zagreb, Fac Econ & Business, Zagreb 10000, Croatia
[2] Univ Ljubljana, Fac Social Sci, Ljubljana 1000, Slovenia
来源：
PUBLIC RELATIONS REVIEW | 2013年 / 39卷 / 05期
关键词：
Digital natives; Internal communication; Public relations; Reputation; Social media; REPUTATION;
D O I：
10.1016/j.pubrev.2013.08.008
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Digital natives (also known as "Generation Y" and "Millennials"), a generation born during of after introduction of digital technologies, 1980s and after, have mixed preferences for media use in personal and professional lives. A study by Fried! and Tkalac Vercic (2011) showed that even though digital natives prefer digital media in their personal lives, this is not necessarily reflected in their business lives. This study addressing preferences of "traditional" vs. "the new media" in a university setting found an opposite result. (C) 2013 Elsevier Inc. All rights reserved.
引用
收藏
页码：600 / 602
页数：3
相关论文
共 50 条
  • [31] Digital Natives
    Brown, Lorna
    CANADIAN THEATRE REVIEW, 2015, 164 : 31 - 35
  • [32] Digital natives? New and old media and children's language acquisition
    Bittman, Michael
    Rutherford, Leonie
    Brown, Jude
    Unsworth, Leonard
    FAMILY MATTERS, 2012, (91) : 18 - 26
  • [33] Digital natives and digital tourists
    Billington, Christopher
    PSYCHOLOGIST, 2011, 24 (11) : 798 - 798
  • [34] Promoting the Media Literacy and Digital Citizenship of TV Series Audiences: Suggestions from Digital Natives
    Ruangnapakul, Napat
    PROCEEDINGS OF THE 3RD USM-INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES (USM-ICOSS), 2020, : 103 - 110
  • [35] Digital natives vs digital immigrants A multidimensional view on interaction with social technologies in organizations
    Jarrahi, Mohammad Hossein
    Eshraghi, Ali
    JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, 2019, 32 (06) : 1051 - 1070
  • [36] Learning in digital and social media
    de Laat, Maarten
    Suthers, Dan
    Proceedings of the Annual Hawaii International Conference on System Sciences, 2020, 2020-January
  • [37] Digital health and social media
    Chabanas, B.
    Praznoczy, C.
    Duclos, M.
    EUROPEAN JOURNAL OF PUBLIC HEALTH, 2019, 29 : 331 - 331
  • [38] Social Media and the Digital Enterprise
    Van Osch, Wietske
    Coursaris, Constantinos K.
    Te'eni, Dov
    Giaglis, George
    HUMAN-COMPUTER INTERACTION - INTERACT 2019, PT IV, 2019, 11749 : 701 - 705
  • [39] Digital social media literature
    Franta, Tomas
    CESKA LITERATURA, 2022, 70 (06): : 778 - 782
  • [40] Learning in Digital and Social Media
    de Laat, Maarten
    Suthers, Dan
    PROCEEDINGS OF THE 52ND ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, 2019, : 2506 - 2506
12345