Optimal Advertising and Pricing in a New-Product Adoption Model

被引：66
作者：
Sethi, S. P. [1 ]
Prasad, A. [1 ]
He, X. [2 ]
机构：
[1] Univ Texas Dallas, Sch Management, Richardson, TX 75083 USA
[2] Univ N Carolina, Belk Coll Business, Charlotte, NC 28223 USA
来源：
JOURNAL OF OPTIMIZATION THEORY AND APPLICATIONS | 2008年 / 139卷 / 02期
关键词：
Durable goods sales; Advertising; Pricing; Optimal control; Dynamic programming;
D O I：
10.1007/s10957-008-9472-5
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
A model of new-product adoption is proposed that incorporates price and advertising effects. An optimal control problem that uses the model as its dynamics is solved explicitly to obtain the optimal price and advertising effort over time. The model has a great potential to be used in obtaining solutions and insights in a variety of differential game settings.
引用
收藏
页码：351 / 360
页数：10
相关论文
共 50 条
[41]   Media competition enhances new-product entry: On the market for fake observations [J].
Brekke, Kjell Arne ;
Nilssen, Tore .
INFORMATION ECONOMICS AND POLICY, 2015, 31 :59-66
[42]   Optimal Pricing and Pre-Sale Policies for Perishable Product in an EOQ Inventory Model [J].
Zhao, Lianxia ;
Zhang, Li ;
You, Jianxin ;
Duan, Chunyan .
IEEE ACCESS, 2025, 13 :122242-122249
[43]   Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect [J].
Dye, Chung-Yuan .
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2020, 283 (02) :576-587
[44]   OPTIMAL PRICING AND INVENTORY STRATEGIES FOR INTRODUCING A NEW PRODUCT BASED ON DEMAND SUBSTITUTION EFFECTS [J].
Dong, Zhijie Sasha ;
Chen, Wei ;
Zhao, Qing ;
Li, Jingquan .
JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION, 2020, 16 (02) :725-739
[45]   A dynamic model of advertising and product differentiation [J].
Piga, CAG .
REVIEW OF INDUSTRIAL ORGANIZATION, 1998, 13 (05) :509-522
[46]   A dynamic model of advertising and product differentiation [J].
Piga C.A.G. .
Review of Industrial Organization, 1998, 13 (5) :509-522
[47]   Advertising a new product in a segmented market [J].
Buratto, Alessandra ;
Grosset, Luca ;
Viscolani, Bruno .
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2006, 175 (02) :1262-1267
[48]   OPTIMAL PRICING AND ADVERTISING DECISIONS WITH SUPPLIERS' OLIGOPOLY COMPETITION: STAKELBERG-NASH GAME STRUCTURES [J].
Naimi-Sadigh, Ali ;
Chaharsooghi, S. Kamal ;
Mozafari, Marzieh .
JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION, 2021, 17 (03) :1423-1450
[49]   Optimal pricing and advertising competition in two supply chains with deterministic demand [J].
Xiong, Zhongkai ;
Nie, Jiajia .
International Journal of Manufacturing Technology and Management, 2009, 17 (03) :289-314
[50]   A joint dynamic pricing and advertising model of perishable products [J].
Feng, Lin ;
Zhang, Jianxiong ;
Tang, Wansheng .
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 2015, 66 (08) :1341-1351
12345