Optimal Advertising and Pricing in a New-Product Adoption Model

被引：66
|
作者：
Sethi, S. P. [1 ]
Prasad, A. [1 ]
He, X. [2 ]
机构：
[1] Univ Texas Dallas, Sch Management, Richardson, TX 75083 USA
[2] Univ N Carolina, Belk Coll Business, Charlotte, NC 28223 USA
来源：
JOURNAL OF OPTIMIZATION THEORY AND APPLICATIONS | 2008年 / 139卷 / 02期
关键词：
Durable goods sales; Advertising; Pricing; Optimal control; Dynamic programming;
D O I：
10.1007/s10957-008-9472-5
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
A model of new-product adoption is proposed that incorporates price and advertising effects. An optimal control problem that uses the model as its dynamics is solved explicitly to obtain the optimal price and advertising effort over time. The model has a great potential to be used in obtaining solutions and insights in a variety of differential game settings.
引用
收藏
页码：351 / 360
页数：10
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