Marketing and smart city: a new model of urban development for cities in Morocco

被引：3

作者：

Abyre, Asmaa ^{[1
]}

Al Haderi, Kaoutar ^{[1
]}

El Kandili, Mohamed ^{[2
]}

机构：

[1] Fac Law Econ & Social Sci, Kenitra, Morocco

[2] Higher Inst Engn & Business ISGA, Fes, Morocco

来源：

PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON SMART CITY APPLICATIONS (SCA'18) | 2018年

关键词：

smart city; urban development; Marketing; Moroccan cities; Casablanca;

D O I：

10.1145/3286606.3286839

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

A smart city is an urban space that uses information and communication technologies (ICT) and other means to improve the quality of life, the efficiency of urban operations and services, and competitiveness, while ensuring that the needs of present and future generations are met in economic, social and environmental terms. The city of Casablanca occupies a prominent place at the national level, hence the state's desire to integrate it into the global competition market between territories. This requires the need to integrate an appropriate territorial marketing approach.

引用

页数：5

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