Research on Web usage mining for electronic commerce

被引：0

作者：

Li, CF ^{[1
]}

Lu, YS ^{[1
]}

机构：

[1] Huazhong Univ Sci & Technol, Coll Comp, Wuhan 430074, Peoples R China

来源：

PROCEEDINGS OF THE 2005 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING | 2005年

关键词：

Web usage mining; electronic commerce; data preprocessing; patterns discovery;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Web usage mining is the application of data mining techniques to discover usage patterns from Web data, in order to understand and better serve the needs of Web-based applications. On the other hand, the rapid growth of e-commerce has caused product overload where customers on the Web are no longer able to effectively choose the products they are exposed to. Applying Web usage mining techniques to e-commerce will be a solution to overcome these problems. This paper has attempted to provide a survey of the rapidly growing area of Web usage mining. We propose a framework of Web usage mining for e-commerce, discuss and analyze each module of the framework in detail, give some applications of which to e-commerce. Finally, we conclude this paper and propose the future research directions.

引用

页码：703 / 710

页数：8

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