Determining the value of sequential and concurrent NPD processes

被引：2

作者：

Kong, Linghua ^{[3
]}

Bhuiyan, Nadia ^{[2
]}

Thomson, Vincent ^{[1
]}

机构：

[1] McGill Univ, Montreal, PQ H3A 2K6, Canada

[2] Concordia Univ, Montreal, PQ H3G 1M8, Canada

[3] Georgia Inst Technol, Coll Architecture, Ctr Assist Technol & Environm Access, Atlanta, GA 30318 USA

来源：

CONCURRENT ENGINEERING-RESEARCH AND APPLICATIONS | 2008年 / 16卷 / 03期

关键词：

expected payoff; concurrent engineering; new product development;

D O I：

10.1177/1063293X08096735

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

The value of using sequential (SE) and concurrent engineering (CE) processes for new product development (NPD) is quantitatively determined by means of the maximum expected payoff method. This method models a process into a sequence of intervals and calculates the value of the maximum benefit as a result of optimum decisions during each interval. SE and CE processes are evaluated in terms of the parameters: simultaneity and intensity of interaction. The maximum expected payoff method shows under what conditions SE or CE is best, and the effect of incomplete information and resultant rework. Results are compared to actual NPD processes with good agreement.

引用

页码：201 / 211

页数：11

共 15 条

[1] INTERDEPARTMENTAL INTERDEPENDENCE AND COORDINATION - THE CASE OF THE DESIGN/MANUFACTURING INTERFACE [J].

ADLER, PS .

ORGANIZATION SCIENCE, 1995, 6 (02) :147-167

[2]

[Anonymous], PRODUCT DEV STRATEGY

[3] Simulation of the new product development process for performance improvement [J].

Bhuiyan, N ;

Gerwin, D ;

Thomson, V .

MANAGEMENT SCIENCE, 2004, 50 (12) :1690-1703

[4]

Casson M., 1997, Information and Organization: A New Perspective on the Theory of the Firm

[5] Managing and organizing concurrent processes according to the CMM levels [J].

David, Michael ;

Idelmerfaa, Zahra ;

Richard, Jacques .

CONCURRENT ENGINEERING-RESEARCH AND APPLICATIONS, 2005, 13 (03) :241-251

[6]

Fujimoto T., 1999, EVOLUTION MANUFACTUR

[7] A constraint-driven execution plan for maximizing concurrency in product development [J].

Hu, JM ;

Liu, JX ;

Prasad, B .

CONCURRENT ENGINEERING-RESEARCH AND APPLICATIONS, 2003, 11 (04) :301-312

[8] Estimation of project completion time and factors analysis for concurrent engineering project management: A simulation approach [J].

Huang, Enzhen ;

Chen, Shi-Jie .

CONCURRENT ENGINEERING-RESEARCH AND APPLICATIONS, 2006, 14 (04) :329-341

[9] Accelerating product development by the exchange of preliminary product design information [J].

Krishnan, V ;

Eppinger, S ;

Whitney, DE .

JOURNAL OF MECHANICAL DESIGN, 1995, 117 (04) :491-498

[10] Product development decisions: A review of the literature [J].

Krishnan, V ;

Ulrich, KT .

MANAGEMENT SCIENCE, 2001, 47 (01) :1-21

← 1 2 →