The Role of Online Trust in Forming Online Shopping Intentions

被引：10

作者：

Alharthey, Bandar ^{[1
]}

机构：

[1] Arab East Coll, Riyadh, Saudi Arabia

来源：

INTERNATIONAL JOURNAL OF ONLINE MARKETING | 2020年 / 10卷 / 01期

关键词：

E-WOM; Online Shopping Attitude; Online Shopping Intentions; Online Shopping Trust; Website Quality; Website Reputation; WORD-OF-MOUTH; ATTITUDE-BEHAVIOR CONSISTENCY; E-COMMERCE; ELECTRONIC COMMERCE; PLANNED BEHAVIOR; CONSUMER TRUST; PERCEIVED SECURITY; TECHNOLOGY; MODEL; SATISFACTION;

D O I：

10.4018/IJOM.2020010103

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The main focus of this study is to investigate the impact of online shopping trust towards online shopping intentions in the Kingdom of Saudi Arabia, while the online shopping experience of consumers will be assessed for moderation between attitudes and intentions. The nature of the study is quantitative and a correlational design has been selected for the study. Primary data is collected from a sample of 452 people having online experience in major cities of Saudi Arabia including Jubail, Riyadh, and Jeddah. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study show that online trust positively impacts online shopping attitudes which in turn positively affect intentions, also online shopping experience of consumers has a positive impact as a moderator between online shopping attitude and online shopping intention.

引用

页码：32 / 57

页数：26

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