CHARACTERISTICS OF BAKERY PRODUCTS CONSUMPTION IN ROMANIA

Since ancient times, bakery, namely the bread and bakery sector, is one of the most important sectors of the food industry in our country. As in every region of the world there are "basic foods" such as rice in Asia, the potato in Western Europe, in our country, bread is the basic food. However, bread consumption decreases from year to year on the one hand because more and more Romanians leave the country and on the other hand because new products have emerged and the consumer has become more demanding in choosing products. Even under these conditions, Romania occupies a leading position in Europe, to the consumption of bakery products. Starting from this desideratum, this paper presents a series of analyzes undertaken by firms specialized in market research in order to determine the characteristics of consumers of bakery products in Romania.