This article presents the architect's attitude towards the paradigms of sustainable development. The place and role of the architect in the implementation of the multidimensional processes of sustainable design are presented. Basic dilemmas and antinomies are presented. The analysis of architects' attitudes towards these problems is performed in various contexts, examining the architect's awareness and his/her environment in view of changes under way. The article draws attention to the status of knowledge, changes in design paradigms, legislative and organizational requirements. The importance of architectural culture level, the need for training and ways to support the implementation of new design paradigms through integrated activities are indicated. The research results, regarding public awareness of architecture and sustainable development, are illustrated, with examples from Poland.