Agricultural Marketing Issues and Strategies in Western China

被引：0
作者：
Xu, Jiyan [1 ]
机构：
[1] China West Normal Univ, Coll Math & Informat, Nanchong, Sichuan, Peoples R China
来源：
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON SCIENCE AND SOCIAL RESEARCH (ICSSR 2013) | 2013年 / 64卷
关键词：
Western China; agricultural products; unmarketable; price volatility; brand marketing; strategies;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Agricultural products in Western China are rich and various, the quality is very good, but not all agricultural products sell very well in market, some products have encountered marketing problems. Such as slow-moving, volatile price movements, lack of awareness on brand marketing and so on. To solve these problems, we should make agricultural mode transition to modern intensive and large-scale agriculture, reduce circulation and use brand marketing strategy, so as to promote the sales of agricultural products in western.
引用
收藏
页码：431 / 433
页数：3
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