STAKEHOLDERS' ANALYSIS TOOLS TO SUPPORT THE OPEN INNOVATION PROCESS MANAGEMENT CASE STUDY

被引：0

作者：

de Paula, Istefani Carisio ^{[1
]}

Yang, Samanta ^{[1
]}

Korzenowski, Andre ^{[1
]}

Cortimiglia, Marcelo Nogueira ^{[1
]}

机构：

[1] Univ Fed Rio Grande do Sul, BR-90046900 Porto Alegre, RS, Brazil

来源：

PROCEEDINGS OF THE 18TH INTERNATIONAL CONFERENCE ON ENGINEERING DESIGN (ICED 11): IMPACTING SOCIETY THROUGH ENGINEERING DESIGN, VOL 3: DESIGN ORGANISATION AND MANAGEMENT | 2011年 / 3卷

关键词：

stakeholder analysis; open innovation; collaborative innovation strategies; RESEARCH-AND-DEVELOPMENT; DYNAMICS; STRATEGY;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Open Innovation (OI) is a strategy to buster R&D productivity that introduces business flexibility via an open approach, either to external ideas or to collaborative work. Considering that the OI concept changes the perception of value creation and raises the number of stakeholders that contribute to a single project, stakeholder analysis seems to be adequate to identify the network partners involved in a project for management purposes. The aim in this paper is to propose a set of tools for stakeholder analysis directed to the identification, prioritization and categorization of stakeholders in an OI management environment. The tools were tested, based on a qualitative approach, in a case study in the Brazilian Pharmaceutical industry. The study led to the understanding of the relationships' importance and correlation of stakeholders in four representative pharmaceutical organizations that adhered to the OI strategy. The set of tools were useful to access the incoherence between the importance attributed to a given stakeholder and the kind of collaboration he shares. It revealed that the intensity of the relationships between them is different from a company to another.

引用

页数：11

共 32 条

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