Research On the Role and Enlightenment of the We Media to the Enhancement of University Governance

To improve the effectiveness is the focus of the university governance in China. The university's internal and external power subjects lack the proper vitality, the information dissemination and the power game lack the proper efficiency, and the effect of university governance needs to be improved. The emergence of the We Media has changed the current ecology of public opinion, and it will have a profound impact on the university governance. We Media's supporting roles mainly include the diversification of the main body of communication will expand the public sphere of university governance, the autonomy of communication will reveal the discourse power of university governance and the quick and transparent information transfer will promote cooperation and consultation of university governance. The enlightenment accordingly includes that in the process of university governance, the interests of each party must be respected, the democratization of university governance be realized and the We Media be made good use of as the effective tools for university governance.