Building Partnerships to Create Social and Economic Value at the Base of the Global Development Pyramid

被引:88
作者
Calton, Jerry M. [1 ]
Werhane, Patricia H. [2 ]
Hartman, Laura P. [3 ]
Bevan, David [4 ]
机构
[1] Univ Hawaii, Coll Business & Econ, Hilo, HI 96720 USA
[2] Depaul Univ, Inst Business & Profess Eth, Chicago, IL 60604 USA
[3] Depaul Univ, Dept Management, Chicago, IL 60604 USA
[4] CEIBS, Shanghai, Peoples R China
关键词
Base of pyramid; Community of practice; Decentered stakeholder network; Global action network; Social entrepreneurship;
D O I
10.1007/s10551-013-1716-0
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper builds on London and Hart's critique that Prahalad's best-selling book prompted a unilateral effort to find a fortune at the bottom of the pyramid (BoP). Prahalad's instrumental, firm-centered construction suggests, perhaps unintentionally, a buccaneering style of business enterprise devoted to capturing markets rather than enabling new socially entrepreneurial ventures for those otherwise trapped in conditions of extreme poverty. London and Hart reframe Prahalad's insight into direct global business enterprise toward "creating a fortune with the base of the pyramid" (p. xi) rather than at the BoP. This shift in language requires a recalibration of strategic focus, we argue, and will necessitate implementation of "moral imagination" to formulate new mental models that can frame the possibility of local entrepreneurs working collaboratively and discursively with development partners drawn from civil society, corporate, and government sectors. Successful partnerships will arise from interactive processes of emergent, co-creative learning within a shared problem domain or "community of practice". We call attention to three related pluralist framings of situated learning within such communities of practice: (1) decentered stakeholder networks; (2) global action networks; and (3) a focus on "faces and places" as a cognitive lens to humanize and locally situate diverse inhabitants within base of the pyramid partnership projects.
引用
收藏
页码:721 / 733
页数:13
相关论文
共 43 条
[1]  
Bajaj V., 2011, Luster dims for a public microlender
[2]  
Banerjee A. V., 2011, POOR EC RADICAL RETH
[3]  
Benhabib Seyla., 1992, SITUATING SELF
[4]  
Bevan D., 2011, Business ethics and continental philosophy, P37
[5]  
Bornstein DavidDavis., 2010, SOCIAL ENTREPRENEURS
[6]  
Calton J.M., 2003, BUSINESS SOC, V42, P7, DOI DOI 10.1177/0007650302250505
[7]   Social contracting in a pluralist process of moral sense making: A dialogic twist on the ISCT [J].
Calton, Jerry M. .
JOURNAL OF BUSINESS ETHICS, 2006, 68 (03) :329-346
[8]  
Chandavarkar P., 2011, Indian microfinance industry mired in scandal
[9]  
Davidson K., 2011, VINC C BUS ETH OCT 2
[10]  
Elkington J., 1998, Environmental Quality Management, V8, P37, DOI [10.1002/tqem.3310080106, DOI 10.1002/TQEM.3310080106]