ESEARCH ON REVERSE LOGISTICS STRATEGIES UNDER E-COMMERCE ENVIRONMENT

被引：0
|
作者：
Wang Hongliang [1 ]
机构：
[1] Guangdong Univ Foreign Studies, Sch Management, Guangzhou 510006, Guangdong, Peoples R China
来源：
3RD INTERNATIONAL SYMPOSIUM ON INFORMATION ENGINEERING AND ELECTRONIC COMMERCE (IEEC 2011), PROCEEDINGS | 2011年
关键词：
E-commerce; Reverse logistics; Return policy;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
With the development of the Network information technology and the increasing emphasis from enterprises on return logistics, the reverse logistics under e-commerce platform has gradually developed and become mature. From the necessity of the reverse logistics under e-commerce environment, the paper analyzed the three modes, including the recovery system self-built by producers, the recovery system established by online merchants and the third-party reverse logistics. Through establishing the return price models, the paper provided the optimal return price strategies and set the reasonable return policy.
引用
收藏
页码：474 / 477
页数：4
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