ARTIFICIAL INTELLIGENCE: CHALLENGES FOR INTERNATIONAL TRADE AND LAW

The article aims to consider the trends in the development of artificial intelligence and its impact on the processes in world trade, the issues of protecting the rights to digital content created using artificial intelligence technologies and neural networks. This topic is becoming increasingly relevant with the development of technology and the expansion of its application in various areas of life. The problems of protecting developers' rights and legitimate interests have come to the fore in intellectual property law. With the help of intelligent systems, legally protected content can be created, and other data, relations regarding which are also subject to protection. In this regard, issues related to the standardization of requirements for procedures and means of storing big data used in the development, testing, and operation of artificial intelligence systems, as well as the use of blockchain technology, are of particular importance. Various options for using artificial intelligence at all links in the value chain are considered, and an assessment of the consequences of introducing such technologies is made. The analysis of the issues of regulating the issues of cross-border movement of data against the background of the aggravation of the problem of data confidentiality was carried out. Analytical assumptions about the possible impact of AI on the labor market in the future are made.