Three studies assessed current understandings of sadomasochism (SM). In Study 1 questionnaires testing four academic views of SM were administered to individuals who self-defined as involved in SM. The psychoanalytic, psychopathology/medical model, radical feminist and escape-from-self perspectives were not supported. Study 2 examined '' virtual '' sadomasochism as a source of information about sadomasochists in the real life world. Cluster analyses indicated that real-life and virtual sadomasochists share unique sexual proclivities. Study 3 examined an alternative view that identifies power as the commodity of importance in SM play. Content analysis of online SM encounters indicated that both '' top '' and '' bottom '' role-players used several specific techniques to create a power differential. These studies suggest that, contrary to many academic theories, power, and not the giving and receiving of pain, is at the core of SM.