DEVELOPMENT OF SUSTAINABLE AND SOCIALLY RESPONSIBLE BUSINESS: A STAKEHOLDER PERSPECTIVE

The research explores sustainability and social responsibility under the approach of stakeholders relationships and their management. In this paper stakeholder theory is advanced as conceptual basis for developing stakeholder relationships guidelines in pursue of corporate sustainability and social responsibility. This article contributes to an understanding of the importance of managing stakeholder relationships for the achievement of better organizational performance. This research is mainly theoretical and follows deductive logic-practical construction method of theoretical perspective. It is based on a qualitative content analysis of academic literature concerning the raised issues.