Information System Application: Exploring Consumer's Purchase Intention for Convenience Store

This paper investigates critical determinants for influence of the behavior of purchase intention by information system. Based on purchase intention of survey for convenience store, the concept of research will implement an information system, and the system integrates a facial expression recognition algorithm. Technology acceptance model (TAM) and SERVQUAL models are applied to explain possibility of the system. In prior researches show that TAM and service quality positively affect consumer satisfaction, and then consumer satisfaction positively affects purchase intention. The purpose of the system not only is able to find out purchase intention of consumers but also is capable of replacing traditional questionnaire. We can utilize this information system to save more time about questionnaire and to acquire more efficiency. Three domains of applied science are integrated to this system, including management information system, computer science and marketing.