Applied mediaesthetic as a tool to analyze video contents from YouTube

Within the framework of this article, we developed an approximate algorithm for the mediaesthetic analysis of video on YouTube. We also have developed a classification of tools to examine the aesthetic impact of video clips on Youtube. This classification consists of five categories corresponding to aesthetic fields. The basis for the classification is Herbert Zettl's work "Applied Media Aesthetics". We suggest that such an algorithm and classification can help in further research of the video content on the YouTube site. A systematic approach to the analysis of videos by particular blogger contributes to the compilation and classification of the main aesthetic features of the channel. It also can reveal the aesthetic strategy of blogger.