Environmental Development Strategy: Case Study on Historical Tour Industry

Tourism industry plays an important role in the development of a country. It also affects local government revenue. Siak is one of the areas in Riau Province that has various tourist attractions. District Mempura is one of tourism environment that has huge potential to be developed. Therefore, it needs a development strategy to build into a historic tourist attraction of interest to tourists to visit. The theory used in this research is Elitan and Anatan management strategy and analysis used is SWOT analysis. The method used in this research is descriptive qualitative. Data were collected through interviews, observation and documentation. Data analysis technique used in this research is qualitative method and descriptive approach. The result of research is known that the development of tourism environment in District Mempura is done by using technology strategy, innovation strategy and operation strategy. The SWOT analysis was then undertaken to determine what strategies are suitable for the development of historical tourism environment in District Mempura.