Identification as a Mechanism of Narrative Persuasion

被引：310

作者：

de Graaf, Anneke ^{[1
]}

Hoeken, Hans ^{[2
]}

Sanders, Jose ^{[2
]}

Beentjes, Johannes W. J. ^{[1
]}

机构：

[1] Univ Amsterdam, Amsterdam Sch Commun Res, NL-1012 CX Amsterdam, Netherlands

[2] Radboud Univ Nijmegen, Dept Business Commun, NL-6525 ED Nijmegen, Netherlands

来源：

COMMUNICATION RESEARCH | 2012年 / 39卷 / 06期

关键词：

narrative persuasion; identification; narrative engagement; transportation; perspective; ENTERTAINMENT-EDUCATION; PERCEIVED REALISM; TRANSPORTATION; CULTIVATION; KNOWLEDGE; ATTITUDES; FICTION;

D O I：

10.1177/0093650211408594

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

To provide a causal test of identification as a mechanism of narrative persuasion, this study uses the perspective from which a story is told to manipulate identification experimentally and test effects on attitudes. In experiment 1, 120 participants read a story that was told either from the perspective of one character or another character, with both characters having opposing goals. Results showed that perspective influenced identification and story consistency of attitudes. Moreover, identification with one of the characters mediated the effect of perspective on attitudes. In experiment 2, 200 participants read a different story that was told from one of two perspectives, with both characters having opposing opinions. Results showed that identification with both characters mediated the effect of perspective on attitudes. The results of these experiments indicate that identification can be a mechanism of narrative persuasion.

引用

页码：802 / 823

页数：22

共 37 条

[1]

Andringa E., 1986, Spiel, V5, P135

[2] Perceived similarity of exemplar traits and behavior - Effects on message evaluation [J].