The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty

被引：42

作者：

Grant, Susan Jung ^{[1
]}

Tybout, Alice M. ^{[2
]}

机构：

[1] Univ Colorado, Leeds Sch Business, Boulder, CO 80309 USA

[2] Northwestern Univ, Kellogg Sch Management, Evanston, IL 60208 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 2008年 / 34卷 / 06期

关键词：

D O I：

10.1086/527342

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Three experiments explore how presenting a new product launch as occurring in the future versus the past affects the information used to evaluate the product. When a launch is described as a future event, marketplace conditions and characteristics of the sponsoring company receive consideration, and both types of information influence evaluations. However, with a past launch, only sponsor information receives consideration and guides evaluations (experiments 1 and 2). This temporal frame effect is attenuated when certainty is primed, implying that the uncertainty associated with the future versus the past motivates more comprehensive use of available information in the future (experiment 3).

引用

页码：897 / 913

页数：17

共 35 条

[1] THE MODERATOR MEDIATOR VARIABLE DISTINCTION IN SOCIAL PSYCHOLOGICAL-RESEARCH - CONCEPTUAL, STRATEGIC, AND STATISTICAL CONSIDERATIONS [J].

BARON, RM ;

KENNY, DA .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1986, 51 (06) :1173-1182

[2] EFFECTS OF TEMPORAL CONTEXT OF INFORMATION [J].

BAVELAS, JB .

PSYCHOLOGICAL REPORTS, 1973, 32 (03) :695-698

[3] EXPLORING THE PLANNING FALLACY - WHY PEOPLE UNDERESTIMATE THEIR TASK COMPLETION TIMES [J].

BUEHLER, R ;

GRIFFIN, D ;

ROSS, M .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1994, 67 (03) :366-381

[4] Intensity bias in affective forecasting: The role of temporal focus [J].

Buehler, R ;

McFarland, C .

PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN, 2001, 27 (11) :1480-1493

[5] Incentive-aligned conjoint analysis [J].

Ding, M ;

Grewal, R ;

Liechty, J .

JOURNAL OF MARKETING RESEARCH, 2005, 42 (01) :67-82

[6] PREFERENCE FOR INFORMATION UNDER VARYING CONDITIONS OF OUTCOME UNCERTAINTY INTENSITY AND DELAY [J].

DRISCOLL, JM ;

LANZETTA, JT ;

MCMICHAEL, JS .

PSYCHOLOGICAL REPORTS, 1967, 21 (02) :473-+

[7] EFFECTS OF 2 SOURCES OF UNCERTAINTY IN DECISION-MAKING [J].

DRISCOLL, JM ;

LANZETTA, JT .

PSYCHOLOGICAL REPORTS, 1965, 17 (02) :635-648

[8]

DUBOFF R, 1983, MARKETING MEDIA DECI, V18, P114

[9] HINDSIGHT NOT EQUAL TO FORESIGHT - EFFECT OF OUTCOME KNOWLEDGE ON JUDGMENT UNDER UNCERTAINTY [J].

FISCHHOFF, B .

JOURNAL OF EXPERIMENTAL PSYCHOLOGY-HUMAN PERCEPTION AND PERFORMANCE, 1975, 1 (03) :288-299

[10] CONSUMER REACTIONS TO PRODUCT FAILURE - AN ATTRIBUTIONAL APPROACH [J].

FOLKES, VS .

JOURNAL OF CONSUMER RESEARCH, 1984, 10 (04) :398-409

← 1 2 3 4 →