The Impact of Users' Participation on EWoM on Social Commerce Sites: An Empirical Analysis Based on Meilishuo.com

被引：0
作者：
Chen, Xi [1 ]
Tao, Jingjing [1 ]
机构：
[1] Nanjing Univ, Nanjing 210008, Jiangsu, Peoples R China
来源：
2012 FOURTH INTERNATIONAL CONFERENCE ON MULTIMEDIA INFORMATION NETWORKING AND SECURITY (MINES 2012) | 2012年
关键词：
social commerce; users' participation; electronic eWoM (eWoM); empirical research; WORD-OF-MOUTH;
D O I：
10.1109/MINES.2012.229
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
Social Commerce is a new derivative model of e-commerce. As a new area, word of mouth in social commerce has not been researched yet. This article focused on this gap, using empirical research method to explore the impact of users' participation on electronic eWoM on social commerce sites. The final analysis results support all the assumptions that in the social e-commerce site, the users' interpersonal and information-sharing do have significant positive impact on the amount and the dispersion rate of products' eWoM.
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页码：810 / 815
页数：6
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