The Application of Digital Media Technology in Animation Design and Production

As the digital information era comes, the continuous development of science and technology and information technology stimulates digital media technology to be widely used in various fields of social life, including film and television, media, games, advertising, animation and other fields, which is inseparable with people's lives. Similarly, digital media technology plays a very important role in animation design. In the field of animation design, digital media technology is the inevitable trend of the future development of the animation industry. Further research on the relationship between animation design and digital media is of great significance to the healthy and sustainable development of Chinese animation industry. The paper briefly introduces the meaning of digital media, presents the impact of digital media on animation design, and discusses the application of the digital media technology to China's animation design, and puts forward some suggestions on how to promote further development of China's animation design under the influence of digital media.