Modelling air carrier choices with a Segment Specific Cross Nested Logit model

被引：21
作者：
Drabas, Tomasz [1 ]
Wu, Cheng-Lung [1 ]
机构：
[1] Univ New S Wales, Sch Aviat, Sydney, NSW 2052, Australia
来源：
JOURNAL OF AIR TRANSPORT MANAGEMENT | 2013年 / 32卷
关键词：
Cross-nested choice model; Market segmentation; Brand loyalty; Latent class models; REVENUE MANAGEMENT; DEMAND;
D O I：
10.1016/j.jairtraman.2013.04.004
中图分类号：
U [交通运输];
学科分类号：
08 ; 0823 ;
摘要：
A number of customer segments may exist in any air travel market, differing in the willingness-to-pay, income, age, time of travel or airline preferences. Not accounting for this diversity may introduce a significant variance into any choice model. In this paper we present a Segment Specific Cross-Nested Logit with Brand Loyalty (SSCNL-BL) model that explicitly accounts for this heterogeneity. The model is estimated using data from a stated preference choice experiment conducted among Australians travelling to the United States. The resulting SSCNL-BL model performs better than the more complex Mixed Logit model without the additional computational burden. (C) 2013 Elsevier Ltd. All rights reserved.
引用
收藏
页码：8 / 16
页数：9
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