The study of water by gas discharge visualization (GDV) is becoming increasingly popular due to the need to obtain perfect water for consumption. In this regard, a method of studying the degree of water structure(1), which allows not only to determine the structural perfection of water, but also to study information effects on water, in particular distilled water(2 - 5), has been developed on the basis of the GDV method. However, it is known from untested sources that water is able to "remember" information that affects it. Thus, the purpose of the study was to determine the conditions under which the objective fixation of information-emotional impact on distilled water, in particular neutral, negative and positive.