How and why to be in business for yourself

While most on-site wastewater professionals are focusing on the technical side of the industry, business-oriented persons wishing to build lucrative private businesses view technology as the least significant factor of success. The purpose and goal of this presentation is to encourage current technocrats and small business owners to perceive their privately owned business as a product unto itself. Take-home value from this presentation will include the seeds of a successful on-site wastewater design business sound financial management, how to construct efficient, lean office and field machineries, and why to use business models from without the on-site industry's near-sighted, habituated business/technical culture.