Priorities when selecting business partners for service innovation: The contingency role of product innovation

被引：50

作者：

Markovic, Stefan ^{[1
]}

Jovanovic, Marin ^{[2
]}

Bagherzadeh, Mehdi ^{[3
]}

Sancha, Cristina ^{[4
]}

Sarafinovska, Marija ^{[1
]}

Qiu, Yuqian ^{[5
]}

机构：

[1] Copenhagen Business Sch, Dept Mkt, Solbjerg Plads 3, DK-2000 Frederiksberg, Denmark

[2] Copenhagen Business Sch, Dept Operat Management, Solbjerg Plads 3, DK-2000 Frederiksberg, Denmark

[3] NEOMA Business Sch, Strategy & Entrepreneurship Dept, 59 Rue Pierre Taittinger, F-51100 Reims, France

[4] Univ Ramon Llull, Dept Operat Innovat & Data Sci, ESADE, Av Torre Blanca 59, Barcelona 08172, Spain

[5] Univ Ramon Llull, Dept Mkt, ESADE, Av Torre Blanca 59, Barcelona 08172, Spain

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2020年 / 88卷

关键词：

Business-to-business; Cooperation; Coopetition; Product innovation; Service innovation; INTERORGANIZATIONAL COLLABORATION; DEVELOPMENT COOPERATION; LINK ALLIANCES; KNOWLEDGE; PERFORMANCE; COOPETITION; FIRMS; SERVITIZATION; PERSPECTIVE; EMERGENCE;

D O I：

10.1016/j.indmarman.2020.06.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Firms increasingly engage in business-to-business cooperation to develop relevant innovations. Scholars have shown that firms can improve service innovation either by cooperating with suppliers or by cooperating with competitors. However, there is a dearth of research examining the relative importance of cooperating with suppliers and competitors to improve service innovation, and how this relative importance depends on embracing product innovation. Based on a cross-industry sample of 16,062 Spanish firms, this article addresses these research gaps, finding that firms can benefit from cooperating with both suppliers and competitors to boost service innovation, without prioritizing either. However, this article also shows that, if firms embrace product innovation, they should prioritize cooperating with competitors to boost service innovation.

引用

页码：378 / 388

页数：11

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