THE EMERGENCE OF TEAM CREATIVE COGNITION: THE ROLE OF DIVERSE OUTSIDE TIES, SOCIOCOGNITIVE NETWORK CENTRALITY, AND TEAM EVOLUTION

We introduce the concept of team creative cognition and discuss how it is transferred and infused within the team to enable the team's creativity. Specifically, we propose that diverse personal ties outside of the team shape and strengthen individual team member's 'creative muscle,' and that this individual creative cognition is infused within the team through modeling processes, ultimately resulting in team creative cognition. We further propose that team member centrality in the team's sociocognitive network, as well as the evolution of the entrepreneurial team, are critical to fully understanding the infusion process and the resulting emergence of team creative cognition. Copyright (C) 2008 Strategic Management Society.