The study assessed the influence of sugar concentration (10, 20, 30, 50, 70, 100, 120 g l(-1)) on growth and ginsenoside biosynthesis in Panax quinquefolium hairy roots cultivated in shake flasks and a nutrient sprinkle bioreactor. The highest growth rate was achieved in medium containing 3-5 % sucrose. More than 70 g l(-1) or less than 20 g l(-1) sugar content in the medium induces significant inhibition of root growth when cultivated in shake flasks. The saponin content was determined using HPLC. The maximum yield (above 9 mg g(-1) d.w.) of the sum of six examined ginsenosides (Rb-1, Rb-2, Rc, Rd, Re and Rg(1)) in hairy roots cultivated in shake flasks was obtained with 30 g l(-1) sucrose in the medium. The sucrose concentration in the medium was found to correlate with saponin content in bioreactor-cultured specimens. A higher level of protopanaxadiol derivatives was found for lower (20 and 30 g l(-1)) sucrose concentrations; higher sucrose concentrations (50 and 70 g l(-1)) in the medium stimulated a higher level of Rg group saponins.