Exploring the Role of Public Relations as a Cultural Intermediary Occupation

被引:28
作者
Edwards, Lee [1 ]
机构
[1] Univ Leeds, Inst Commun Studies, Leeds LS2 9JT, W Yorkshire, England
关键词
Bourdieu; cultural intermediaries; discourse; fields; professional communications; public relations; symbolic power; HABITUS; BOURDIEU;
D O I
10.1177/1749975512445428
中图分类号
C91 [社会学];
学科分类号
030301 ; 1204 ;
摘要
This article sets out an argument for paying greater sociological attention to the public relations industry as an important mechanism through which society and culture are formed. It offers a theoretical and empirical exploration of public relations practice which begins to address this lacuna, using a Bourdieuian framework. After introducing the public relations industry and cultural intermediation, arguments are made for the centrality of discursive struggle in Bourdieu's work, drawing on other theorists as necessary to make explicit the logic that puts language and discourse at the centre of the struggle for symbolic power. This clarifies the importance of public relations as an object of sociological analysis. Bourdieu's conception of practice is then reflected on and applied to public relations, before the findings from an exploratory case study are considered. The article concludes by reviewing implications for future theoretical and empirical work in this area.
引用
收藏
页码:438 / 454
页数:17
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