Study on the Influence of Ecotourism Environmental Image on Leisure Experience and Tourism Satisfaction

In recent years, people have begun to spend more leisure time to engage in leisure activities, and the demand for sightseeing is increasing, which has led to the booming of the tourism industry. Tourism has begun to develop rapidly, but it has brought catastrophe to resources, impacted the environment, and even changed the lifestyle of local residents. It began to rely on tourists to survive, leading to the loss of traditional industries. Therefore, people began to develop eco-tourism that is different from mass tourism and emphasizes sustainable management. The sample of this study is based on the eco-tourism tourists in Shandong Province. The questionnaire issuance and collection and collection are carried out on-site. 324 valid questionnaires were recovered with a recovery rate of 81%. Research results: 1. There is a significant positive correlation between environmental image and leisure experience. 2. There is a significant positive correlation between leisure experience and travel satisfaction. 3. There is a significant positive correlation between environmental imagery and tourism satisfaction. According to the results, the author puts forward suggestions, expects to understand the ecological environment and local culture, learn to treat the surrounding environment in a more friendly way, and then produce changes in attitudes and behaviors to achieve the goal of environmental sustainability.