Research on video platform competition considering quality difference and network externality

被引：0
|
作者：
Gu Shiyun [1 ]
Zhang Yulin [1 ]
Xue Jin [2 ]
机构：
[1] Southeast Univ, Sch Econ & Management, Nanjing, Jiangsu, Peoples R China
[2] Nanjing Univ Posts & Telecommun, Management Sch, Nanjing, Jiangsu, Peoples R China
来源：
2017 14TH INTERNATIONAL CONFERENCE ON SERVICES SYSTEMS AND SERVICES MANAGEMENT (ICSSSM) | 2017年
基金：
中国国家自然科学基金;
关键词：
video platform; quality difference; asymmetric competition; network externalities; UPGRADES;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Based on the network externalities, this paper constructs a Hotelling model to study the quality competition between pay video platform and free video platform. Result finds that, only when the intensity of self-network externality is high as well as consumers are less bored with advertising, or when the intensity of self-network externality is low and consumers are extremely tired of advertising, the program quality and profit of pay video platform will be higher than the free one. Otherwise, the program quality and profit of the free video platform will be higher.
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页数：4
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