Analysis of the Factors that Influenced on Team Creativity in Product Conception Design Stage

Now, the application of team is wider and wider, the studies about team are more and more. If a team can always maintain high design creativity, its advantage in the industry can last forever. In the industrial design activity, product design preliminary stage is the major part of creating process. Management of team makes it carry out the design effectively. Especially, the management of team creativity is crucial to team members, it makes team members keep efficient creativity and improve the team's kernel competitive power. This study discussed the industrial design team creativity in this particular field, summarized team's responsibilities and factors that influenced on team creativity in product conception design stage. Team managers need to optimize and ameliorate these factors, and then they can further improve the design team creativity.