Transformation of Marketing Mode of Small and Medium-sized Enterprises in New Media Age

被引：0
|
作者：
Zheng, Wei [1 ]
机构：
[1] Jiangsu Inst Commerce, Sch Business Adm, Nanjing 211168, Jiangsu, Peoples R China
来源：
PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND COMPUTING TECHNOLOGY | 2015年 / 30卷
关键词：
New media; Small and medium-sized enterprises; Marketing mode;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Considering the sustained development of modern network technology, more and more new media are changing the marketing and transmission mode in the modern society. Small and medium-sized enterprises should attach more importance to the great influence of new media in marketing communication so as to innovate the marketing mode constantly and occupy a larger consumer market. This paper discusses connotations of new media marketing, analyzes differences of new media marketing and traditional marketing, lists main manifestation of the transformation of marketing mode of small and medium-sized enterprises in new media age and puts forward countermeasures for further transforming the marketing mode of small and medium-sized enterprises in new media age.
引用
收藏
页码：426 / 430
页数：5
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