The Impacts of Social Responsibility on Enterprise Performance in Chinese Hospitality Industry

This study has investigated the relationship between corporate social responsibility (CSR) and corporate performance in the Chinese hospitality industry. We used several indicators to measure corporate performance and employed social contribution value per share (SCV) to calculate CSR. By using unbalanced panel data from all Chinese listed hospitality companies and employing a multiple regression analysis, we found that CSR has a negative relationship with short-term performance and a positive relationship with long-term performance. The result reminds us not to just focus on traditional performance indexes. In this research on corporate social responsibility, it is more realistic and practical to use long-term performance index as the dependent variable than short-term indicator.