Consumer Perspective on Conventional vs. Islamic Fashion E-Commerce: An Empirical Study

被引：0
作者：
Dina, Salma Amelia
Hati, Sri Rahayu Hijrah [1 ]
机构：
[1] Univ Indonesia Depok, Fac Econ & Business, Islamic Business Undergrad Program, Depok, Indonesia
来源：
PROCEEDINGS OF THE 2017 2ND INTERNATIONAL CONFERENCE ON FINANCIAL INNOVATION AND ECONOMIC DEVELOPMENT (ICFIED 2017) | 2017年 / 34卷
关键词：
Attitude; purchase intention; e-commerce; Islamic; BEHAVIORAL INTENTION; ONLINE; SATISFACTION; CHINA;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The Muslim population is currently being underserved in the conventional marketplace; however, Muslims are enthusiastic to purchase products that are acceptable to their lifestyle, especially fashion products. The current study compares the perception, attitude and intention of the Muslim consumer with respect to conventional and Islamic e-commerce based on pre-purchase and transaction-related services such as product pricing, support of product search evaluation, web appearance, billing and paying mechanism, delivery arrangement, security and privacy. Data were collected from 319 Muslim women who were exposed to both conventional and Islamic fashion e-commerce.
引用
收藏
页码：153 / 156
页数：4
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