A No-Code Platform for Tie Prediction Analysis in Social Media Networks

Conventional methods for tie prediction analysis in social media networks are often code-intensive and encompass complex steps. Against this backdrop, we used design science research to develop a no-code tie prediction analysis platform. Our evaluation indicates that the platform significantly reduces tie prediction analysis complexity and, depending on the network size, also total prediction time. Moreover, it maintains a prediction accuracy similar to that of conventional, code-intensive methods. Thus, our artifact substantially facilitates tie prediction analysis for social media network researchers and practitioners.