Analysis of the Application of Social E-commerce Marketing

被引：0
|
作者：
Wen, Libo [1 ]
Ni, Yeqian [1 ]
Huang, Bin [1 ]
机构：
[1] Zhejiang Univ City Coll, Sch Media Studies & Humanities, Hangzhou 10015, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON COMPUTER AND INFORMATION APPLICATIONS (ICCIA 2012) | 2012年
关键词：
e-commerce; social e-commerce; SNS; micro blogging marketing;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
During the e-commerce boom period, many traditional companies have joined the e-commerce market, and enterprise users of e-commerce sites have reached saturation. Enterprises that only rely on the site's navigation or search systems have been unable to meet the needs of users. Social e-commerce which combines social media with traditional e-commerce has become a mainstream trend. In this paper, the development status of social e-commerce will be discussed, in order to provide the development strategy to solve social e-commerce marketing issues.
引用
收藏
页码：1106 / 1108
页数：3
相关论文
共 50 条
  • [21] The importance of e-mail marketing in e-commerce
    Hudak, Martin
    Kianickova, Eva
    Madlenak, Radovan
    12TH INTERNATIONAL SCIENTIFIC CONFERENCE OF YOUNG SCIENTISTS ON SUSTAINABLE, MODERN AND SAFE TRANSPORT, 2017, 192 : 342 - 347
  • [22] Developing Model of E-commerce E-marketing
    Meng, Xiaoming
    ISIP: 2009 INTERNATIONAL SYMPOSIUM ON INFORMATION PROCESSING, PROCEEDINGS, 2009, : 225 - 228
  • [23] Study on combining of E-commerce and E-marketing
    Meng X.
    Journal of Software, 2010, 5 (05) : 546 - 553
  • [24] BIG DATA DRIVEN E-COMMERCE MARKETING
    Pabedinskaite, Arnoldina
    Davidaviciene, Vida
    Milisauskas, Paulius
    8TH INTERNATIONAL SCIENTIFIC CONFERENCE BUSINESS AND MANAGEMENT 2014, 2014, : 645 - 654
  • [25] MARKETING MANAGEMENT PROCESS IN THE ENVIRONMENT OF E-COMMERCE
    Svatosova, Veronika
    HRADEC ECONOMIC DAYS, VOL 6, ISSUE 1, 2016, 6 : 1034 - 1046
  • [26] An Empirical Study of E-commerce Marketing Success
    Treesinthuros, Wasin
    2012 TENTH INTERNATIONAL CONFERENCE ON ICT AND KNOWLEDGE ENGINEERING, 2012, : 10 - 13
  • [27] The development of direct marketing in the e-commerce era
    Jing, L
    PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON INTERNATIONAL BUSINESS IN THE ERA OF ECONOMY GLOBALIZATION, 2001, : 161 - 166
  • [28] Sentiment Analysis of E-Commerce and Social Networking Sites
    Mittal, Shubhi
    Goel, Ashna
    Jain, Rachna
    PROCEEDINGS OF THE 10TH INDIACOM - 2016 3RD INTERNATIONAL CONFERENCE ON COMPUTING FOR SUSTAINABLE GLOBAL DEVELOPMENT, 2016, : 2300 - 2305
  • [29] APPROACHES TO MODELLING MARKETING STRATEGIES IN E-COMMERCE
    Afanasyev, Kostyantyn
    Hanechko, Iryna
    Trubei, Oksana
    Lukhanina, Kateryna
    ECONOMICS ECOLOGY SOCIUM, 2024, 8 (03): : 67 - 77
  • [30] E-commerce Smartphone Application
    Alqahtani, Abdullah Saleh
    Goodwin, Robert
    INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS, 2012, 3 (08) : 54 - 59
12345