Analysis of the Application of Social E-commerce Marketing

被引：0
|
作者：
Wen, Libo [1 ]
Ni, Yeqian [1 ]
Huang, Bin [1 ]
机构：
[1] Zhejiang Univ City Coll, Sch Media Studies & Humanities, Hangzhou 10015, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON COMPUTER AND INFORMATION APPLICATIONS (ICCIA 2012) | 2012年
关键词：
e-commerce; social e-commerce; SNS; micro blogging marketing;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
During the e-commerce boom period, many traditional companies have joined the e-commerce market, and enterprise users of e-commerce sites have reached saturation. Enterprises that only rely on the site's navigation or search systems have been unable to meet the needs of users. Social e-commerce which combines social media with traditional e-commerce has become a mainstream trend. In this paper, the development status of social e-commerce will be discussed, in order to provide the development strategy to solve social e-commerce marketing issues.
引用
收藏
页码：1106 / 1108
页数：3
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