The role played by perceived usability, satisfaction and consumer trust on website loyalty

被引：891

作者：

Flavián, C ^{[1
]}

Guinalíu, M ^{[1
]}

Gurrea, R ^{[1
]}

机构：

[1] Univ Zaragoza, Fac Ciencias Econ & Empresariales, Zaragoza 50005, Spain

来源：

INFORMATION & MANAGEMENT | 2006年 / 43卷 / 01期

关键词：

usability; satisfaction; trust; loyalty;

D O I：

10.1016/j.im.2005.01.002

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We performed a study to determine the influence that perceived usability has on the user's loyalty to websites that they visit. The results of the empirical analysis confirmed that the trust of the user increases when the user perceived that the system was usable and that there was a consequent increase in the degree of website loyalty. In the same way, greater usability was found to have a positive influence on user satisfaction, and this also generated greater website loyalty. Finally, it was found that user trust was partially dependent on the degree of consumer website satisfaction. (c) 2005 Elsevier B.V. All rights reserved.

引用

页码：1 / 14

页数：14

共 106 条

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