Enabling interoperability of networked enterprises through an integrative information system architecture for CRM and SCM

With the deployment of specialized application systems e.g. customer relationship management (CRM) or supply chain management (SCM), the interconnection of enterprises becomes more and more complex. At the same time the need for exchanging information between enterprises, being part of different value networks, increases. This interconnection of enterprises is often hampered as data structures as well as functionality is difficult to integrate. The deployment of an integrated information system architecture (ISA) would facilitate inter-organizational integration and reduce data management problems at the same time. This paper illustrates on basis of two examples how an integrated information system architecture for CRM and SCM can strengthen interorganizational integration and enable a continuous exchange of information between all enterprises, which are involved in the value network.