Purpose - The purpose of this research is to assess trends in information categories featured on costume and textile collection web sites, and to assess differences in the online capabilities of these features between 1997 and 2006. Design/methodology/approach - The instrument was a content analysis of costume and textile collection web sites developed from a study completed in 1997. The previous study identified information categories which included hyperlinks to other sites, events calendars and forms to arrange visits, FAQs, online tours, and discussion group links. Information about education programs, contacting staff, volunteering, membership, and museum purchases was also noted. Data were collected from the 60 web sites used in the original study. Findings - The findings revealed that costume and textile museums were using web sites to stimulate interest in visiting the physical museum. A picture of the artifact does not show all the specific features of an actual costume and textile, and thus the audience needs to actually visit the museum in order to learn about costume and textiles. A comparison of the 1997 and 2006 data revealed an increase in the frequency of features with higher levels of interaction capabilities. Research limitations/implications - The research was limited to observing web sites and web site information categories documented in the original study. Originality/value - The paper identifies the information categories that costume and textile museums find most useful to fulfill audience needs and describes trends in the use of information on web sites which can serve as a guideline in developing museum web sites.
