Can you eat it? A link between categorization difficulty and food likability

In the present study we examined whether categorization difficulty regarding a food is related to its likability. For this purpose, we produced stimulus images by morphing photographs of a tomato and a strawberry. Subjects categorized these images as either a tomato or a strawberry and in separate sessions evaluated the food's eatability or the subject's willingness to eat (Experiments 1 and 2) and the likeliness of existence of each food (Experiment 2). The lowest score for categorization confidence coincided with the lowest scores for eatability, willingness to eat, and likeliness of existence. In Experiment 3, we found that food neophobia, a trait of ingestion avoidance of novel foods, modulated food likability but not categorization confidence. These findings suggest that a high categorization difficulty generally co-occurs with a decrease in food likability and that food neophobia modulates likability. This avoidance of difficult-to-categorize foods seems ecologically valid because before eating we have little information regarding whether a food is potentially harmful.