Analysis of Product Use by Means of Eye Tracking and EEG: A Study of Neuroergonomics

Studies related to measuring user satisfaction with soft drinks PET packaging are still scarce, especially when related to users' actual performance in the act of opening screw caps. Although there are usability techniques that evaluate a user's experience by using the process for conceptualizing and evaluating consumer products, the researcher does not always have factual knowledge about whether or not the experience reported by the user at the time of the research fully matches what the user actually experienced. This study conducted a usability evaluation of how a sample of users manually handled PET bottles for soft drinks by making a comparison between the experience as reported by the user and the real experience that the user underwent by using three techniques to measure them, namely usability analysis, eye tracking and electroencephalography (EEG).