The Influence of Chinese Social Behavior Orientation on Chinese-English Translation of Trademarks

With the globalization of economy and the deepening of China's reform and opening-up to the outside world, more and more Chinese products are being sold around the world, and trademark translation has become an important part of translation activities. The Chinese social behavior orientation has the distinctive characteristics of others' orientation, which inevitably affects the translator's translation activities and guides the translator's translation thoughts and actions to a certain extent. The realization of "vision fusion" is the reflection of others' guiding role in the translation of Chinese and English trademarks. This paper briefly introduces the orientation of others in the social behavior orientation of Chinese and the "scope fusion" under the guidance of others. It mainly analyzes the role of "view fusion" under the orientation of others in trademark translation, in order to continuously improve the quality of Chinese-English translation of trademarks.