Self or Simulacra of Online Reviews: An Empirical Perspective

被引：10
作者：
Singh, Vivek Kumar [1 ]
Nishant, Rohit [2 ]
Kitchen, Philip J. [2 ,3 ]
机构：
[1] Univ S Florida, MUMA Coll Business, Tampa, FL 33620 USA
[2] Rennes Sch Business, Rennes, France
[3] Univ Salford, Salford, Lancs, England
来源：
PSYCHOLOGY & MARKETING | 2016年 / 33卷 / 12期
关键词：
WORD-OF-MOUTH; NEW-YORK-CITY; PEER; CUSTOMERS; CONSUMERS; TOBACCO; FRIENDS; SALES;
D O I：
10.1002/mar.20946
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Online user-generated content includes various forms of computer-mediated online reviews, ratings, and feedback. The impact of online consumer reviews has been widely studied particularly in e-commerce, online marketing, and consumer behavior domains using text-mining and sentiment analysis. Such studies often assume that consumer-submitted online reviews truly represent consumer experiences, but multiple studies on online social networks suggest otherwise. Drawing from the social network literature, this paper investigates the impact of peers on consumer willingness to write and submit online reviews. An empirical study using data from Yelp, a globally used online restaurant review Web site, shows that the number of friends and fans positively impacts the number of online consumer reviews written. Implications for research and practice are discussed.
引用
收藏
页码：1112 / 1118
页数：7
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