Information and Ethnic Politics in Africa

Political scientists' explanations for ethnic voting differ. Some have argued that the utility of ethnicity lies partly in the information that demographic cues provide about candidates, particularly in information-poor societies. However, extant research has not tested this proposition directly. This article proposes that, if part of ethnicity's utility is informational, we should expect that voters' reliance on ethnic cues will decline when certain types of higher-quality information are available. To test this, a survey experiment was conducted in Uganda, with subjects evaluating candidates under varying informational environments. While support for co-ethnics was high when ethnicity was the only distinguishing fact about candidates, it declined when information was presented that portrayed co-ethnics negatively vis-a-vis non co-ethnics. These results suggest that informational environments can impact ethnic voting.