Examining News Engagement on Facebook: Effects of News Content and Social Networks on News Engagement

被引:13
作者
Chen, Victoria Y. [1 ,2 ]
机构
[1] Natl Chung Cheng Univ, Dept Commun, Chiayi 62102, Taiwan
[2] Natl Chung Cheng Univ, Grad Inst Telecommun, Chiayi 62102, Taiwan
关键词
MEDIA MULTIPLEXITY; SHARING NEWS; ONLINE; INFORMATION; TWITTER; DIFFUSION; RECOMMENDATIONS; MAINTENANCE; STRENGTH; EXPOSURE;
D O I
10.1080/15205436.2020.1798462
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study investigates to what extent news content and the mediating effect of social networks influence news engagement on Facebook. The study identifies three key factors of news consumption on social media-news content attributes, social networks, and news engagement-to illustrate how much each variable explains perceived news engagement on Facebook. The relationships among the three factors are estimated with a mediation model. Results suggest that social networks may have a smaller influence in the distribution of news online than currently believed while simultaneously mediating the effect of news content on social media news engagement.
引用
收藏
页码:833 / 857
页数:25
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