Identifying multiple influential spreaders by a heuristic clustering algorithm

The problem of influence maximization in social networks has attracted much attention. However, traditional centrality indices are suitable for the case where a single spreader is chosen as the spreading source. Many times, spreading process is initiated by simultaneously choosing multiple nodes as the spreading sources. In this situation, choosing the top ranked nodes as multiple spreaders is not an optimal strategy, since the chosen nodes are not sufficiently scattered in networks. Therefore, one ideal situation for multiple spreaders case is that the spreaders themselves are not only influential but also they are dispersively distributed in networks, but it is difficult to meet the two conditions together. In this paper, we propose a heuristic clustering (HC) algorithm based on the similarity index to classify nodes into different clusters, and finally the center nodes in clusters are chosen as the multiple spreaders. HC algorithm not only ensures that the multiple spreaders are dispersively distributed in networks but also avoids the selected nodes to be very "negligible". Compared with the traditional methods, our experimental results on synthetic and real networks indicate that the performance of HC method on influence maximization is more significant. (C) 2017 Elsevier B.V. All rights reserved.